Anakeesta Ramps Up Hiring as $100M Gatlinburg Revamp Starts

Gatlinburg job seekers will have a clear shot at a mountaintop gig this winter when Anakeesta throws open its doors for a five-hour hiring marathon on Tuesday, Feb. 10. The park is staging the job fair at its human resources office at 320 East Parkway in Gatlinburg as it gears up for a $100 million expansion that will significantly boost its operations.

The fair runs from 10 a.m. to 3 p.m. and is aimed at filling dozens of seasonal and year-round roles, from food-and-beverage and retail positions to frontline park rangers and CDL shuttle drivers. Starting pay ranges from $16 to $22 an hour, and organizers say applicants will be able to complete applications on-site using iPads.

According to WATE, staff at the human resources office will be on hand to help attendees work through applications and any required paperwork during the event. The station reports that Anakeesta has a particular need for employees with commercial driver’s licenses and guest-facing frontline representatives, and an Anakeesta spokesman told the outlet that the hiring push is intended both to support growth and to help create a welcoming atmosphere for visitors.

Expansion Means New Roles And Bigger Operations

Anakeesta’s “Making More Magic” campaign is a five-year, roughly $100 million plan that aims to double parts of the park’s footprint and roll out new attractions, including a next-generation glass-bottom lift and an expanded treetop skywalk, according to Anakeesta. In the expansion overview, Anakeesta President Bryce Bentz writes that “Making More Magic is not just about growth, it’s about purpose,” framing the project as both a business move and a long-term investment in the experience the park can offer…

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