In a bold celebration of Miami’s unmistakable design culture, Rolls-Royce Motor Cars Miami has officially introduced Braman Pink, a soft pastel bespoke shade created exclusively for clients ordering through Braman Motors. The announcement marks a historic first for the brand, making Braman Motors the only U.S. dealership to commission its own proprietary color now recognized within the official Rolls Royce Bespoke palette.
Revealed on February 5, 2026, in Miami, Florida, Braman Pink represents a new era of dealership driven design, blending global luxury craftsmanship with hyper local inspiration. Available as both an exterior paint and interior leather option across the full Rolls Royce lineup, the custom pastel introduces a refined yet expressive aesthetic that mirrors Miami’s evolving taste for understated individuality.
Soft, elegant, and unmistakably modern, Braman Pink draws from the city’s sun washed architecture, coastal light, and vibrant cultural rhythm. While Rolls Royce traditionally curates colors for an international clientele, this shade was conceived specifically for South Florida buyers who view their vehicles as personal statements rather than simple modes of transportation.
“We wanted to create something that truly reflects Miami and our customers’ evolving style,” said Alex Shack, Chief Operating Officer of Braman Automotive. “Our clients are looking for something more personal. We started with a pastel pink because there was nothing like it in the existing palette. It felt fresh, elegant, and unmistakably Miami.”
The initiative emerged from Braman Motors’ efforts to simplify the traditionally lengthy Rolls Royce ordering process. Custom commissions can often take six to twelve months, with bespoke colors extending timelines even further. In response, the dealership began offering curated, pre configured design concepts that preserve personalization while accelerating delivery, a strategy that has resonated strongly with Miami’s influx of post pandemic residents seeking distinctive yet accessible luxury.
Braman Pink embodies this philosophy. Rather than being bold for the sake of attention, the color introduces personality through restraint, delivering a subtle pastel finish that feels contemporary without overpowering the vehicle’s iconic lines. It reflects a growing demand for quieter expressions of luxury, where craftsmanship and individuality matter more than spectacle…