Jeff Maas is a REALTOR®, broker, and mortgage professional based in Riverside, California. For 38 years, he has served the Inland Empire, building a career grounded in consistency and client care. He is the founder of National Realty Group and National One Mortgage Corp, two companies that together offer what he calls a comprehensive solution for real estate. Over the course of his career, Jeff has personally completed more than 1,000 real estate and loan transactions, earning him a place in the top percentage of producers in his region.
A Company Built on All the Services
What sets Jeff apart from many agents is the scope of what his companies provide. Rather than operating as a standalone brokerage or a separate lending firm, he built something that handles everything under one roof. His business includes a property management company, escrow services, and an ownership interest in a title company. “My company is a comprehensive solution for real estate,” Jeff said. “We offer many of the needed services in one place. It allows us to have a pool of buyers from a variety of sources, rather than just one or two.” That model has served him well through changing markets and shifting client needs.
The Challenge of Financing in Southern California
For many of his clients, the biggest hurdle is financing. In Southern California, where home prices remain high, buyers often come to the table with expectations shaped by their current rent payments. Jeff has made it part of his job to help them see the bigger picture. “Financing is a significant issue in today’s market. Part of that is the payment. Some of that is credit. Many buyers want their new house payment to be at or below their rent. That may not be feasible in SoCal,” he explained. “I help educate and guide them through that mindset. Real estate can be one of the best investments, and I want everyone to see that.” That educational approach is central to how he works. He believes in meeting people where they are, regardless of their background, and walking them through the process with patience and clarity.
Milestones and Growth
Jeff has seen the industry change dramatically over the decades. At its peak in 2005, National Realty Group had 9 offices and 350 agents. Then came the financial crisis of 2008, which reshaped the real estate landscape entirely. Like many in the business, Jeff had to rebuild. One of his proudest recent accomplishments was surpassing 100 agents again after that difficult period. It was not about returning to the old numbers, but about proving that steady, measured growth was still possible.
This year marks the 35th anniversary of National Realty Group. National One Mortgage will be 36. The company recently expanded its mortgage business into Florida and, last year, moved into Texas. More states are planned by year-end, and there is talk of opening a real estate office in Texas as well.
Education and Community Involvement
Outside of his business, Jeff is active in local education. He teaches at California Baptist University, sharing what he has learned with the next generation of real estate professionals. He also supports community organizations and has earned awards, including the Eagle Award. Jeff earned the prestigious CRS designation. The Certified Residential Specialist (CRS) is the highest credential awarded to residential sales agents, managers, and brokers. He is a member of the California and National Association of REALTORS.
In 2018, Jeff completed his MBA, something he had wanted to do since his early twenties. It was a personal milestone, a reminder that growth does not stop just because you have already built something.
Building Wealth Through Real Estate
Jeff is recognized for guiding clients of all backgrounds to build wealth through real estate. Many times, these clients span multiple generations. His approach is practical, not flashy. He does not overpromise. He does not pretend the market is simple. What he offers is experience, consistency, and a willingness to explain things until they make sense. After 38 years, that is what he keeps coming back to. He believes in real estate as an investment, and he believes in helping people understand what that actually means for their lives…