If you want your startup business to succeed, you’re going to have to get farther with less money before being positioned to attract major venture investment. That’s according to Matt Hottle, a successful serial entrepreneur who now advises and mentors startups as co-founder and partner of Redhawk Advisory.
“Concept-stage founders need to know what’s ahead of them from a funding perspective,” said Hottle, who had just stepped off the stage after conducting a session on that subject at the Innovate Alabama Entrepreneurship Hackathon 2025-2026, held January 29 at Fairway Social, near Birmingham’s Railroad Park and Regions Field.
“I hope I provided a good idea of how venture capital works,” said Hottle. “It’s important that they recognize when they are reaching a stage where they should become interested in that.”…