Local & National Agencies Partner to Develop a Unified Community Brand
OKLAHOMA CITY (January 30, 2026) – MMGY and Gooden Group have been selected as the lead agencies to research, develop and refine the brand identity of Oklahoma City (OKC). MMGY is based in Kansas City and has extensive experience in civic branding, including Cleveland, Detroit, Tucson, Chicago and Vancouver, among others. They are partnering locally with Gooden Group who is well-versed in executing community engagement campaigns for MAPS 4, the Metropolitan Library System and the City of OKC’s recent GO Bond public information campaign.
“A unified civic brand drives economic growth by attracting residents, tourists and investments,” said Jenny Love Meyer, Chief Culture Officer at Love’s Travel Stops and Chair of the OKC Brand Task Force. “This collaborative work will establish and articulate OKC’s unique identity in a way that fosters community pride and belonging.”…