Cox’s Harley-Davidson in Asheboro, North Carolina, has added another major milestone to its history, earning Harley-Davidson Motor Co.’s Platinum Bar & Shield Award while preparing to celebrate 65 years in business.
The family-owned dealership was notified Feb. 2 that it ranked as a top-five Harley-Davidson dealer nationally and the No. 1 dealer in North Carolina for the 2025 calendar year. The recognition places Cox’s Harley-Davidson fourth overall among U.S. dealers.
Harley-Davidson’s Bar & Shield program is the company’s comprehensive dealer performance and rewards initiative, measuring results across motorcycle sales, parts and accessories, motorclothes, financing performance and customer satisfaction. Performance baselines are established using historical benchmarks at both the national and territory levels.
Cox’s Harley-Davidson averaged 154.5% above benchmark targets across all sales categories, combined with strong customer satisfaction scores, to secure the Platinum designation.
Harley-Davidson Motor Co. representatives are expected to visit the dealership this spring to recognize the staff’s performance. Additional celebrations are planned throughout 2026 as the dealership marks its 65th anniversary, culminating with its annual birthday event in October…