On Oct. 9, 2025, Lays announced one of their biggest rebrands in nearly 100 years. This rebrand aims to redesign all the packaging and make their recipe slightly healthier by eliminating artificial flavors and colors.
Lays rebranded to show more people that they are using authentic ingredients like real potatoes for their chips. This effort by Lays to show a use of more authentic ingredients could potentially impact sales.
Judah Creppy, retail worker and UGA business major, said, “I think this new rebrand, especially with the drawback to cleaner ingredients and more emphasis on using natural ingredients, is going to influence people to go back to Lays, especially if they had quit buying them. More people are being more health-conscious now, especially with the start of the new year, so they are trying to portray themselves as a healthy option to consider in the chip environment.”…