- Cole is selling CDs from the trunk of his car, a throwback to his early days hustling music
- The ‘Trunk Sale Tour’ aims to reconnect with supporters in a personal, casual setting
- Cole is popping up at various locations across North Carolina and Georgia to interact with fans
Most major artists celebrate a new album release with huge parties and flashy events. J. Cole decided to do the exact opposite.
After officially dropping his long-awaited final album The Fall Off on Friday, February 6, 2026, the Fayetteville rap icon hit the road in the most humble way possible. He’s selling CDs directly to fans out of the trunk of his old black Honda Civic.
Out the Trunk
Cole launched what he’s calling the “Trunk Sale Tour.” A throwback-style journey across multiple cities designed to reconnect with supporters face-to-face.
In a message posted to X, he explained the inspiration behind the idea and why this album release feels personal:…