It hasn’t been easy to be a business on 19th Street between i27 and University for (checks notes) years now. And while it is finally substantially complete now, that type of hit to any business- even one backed by a massive corporate infrastructure- is hard to recover from. And many businesses called it quits or barely survived during those years.
Lubbock Loses 19th Street Pizza Hut
It is possible that the loss of this Pizza Hut was part of a larger culling of underperforming locations. According to USA Today, 250 “underperforming” locations are to be closed in response to a loss in the final quarter of 2025- a time which saw significant growth in other brands like Taco Bell. And it’s easy to “underperform” when people have difficulty getting into your parking lot for 3+ years.
That area also lost a Taco Villa, which has been expanding with new locations in other parts of town, proving it’s not a brand problem, but that the location was toxic…..