St. Pete nurse turns pandemic pastime into booming DIY jewelry bar business

The Brief

  • Hello Myrrh is a DIY earring studio in St. Petersburg where visitors can craft their own jewelry.
  • The founder, a local St. Pete nurse, began making earrings during the COVID-19 pandemic as a hobby, which quickly grew into a thriving business.
  • Sessions at Hello Myrrh are by appointment only.

ST. PETERSBURG, Fla. What started as a pandemic pastime has turned into a creative business, helping others make their own sparkle.

The backstory:

During the COVID-19 lockdown, a St. Petersburg nurse picked up jewelry-making as a hobby to pass the time.

Story continues

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