The University of Oklahoma’s block of branded programming on Fox Sports Net will result in upward of $7 million in new annual revenue from both Fox and the school’s multimedia rights holder, Learfield Sports.
Oklahoma’s agreement to have branded content — including live games — run on Fox regionals in Oklahoma, Texas, Louisiana and Arkansas will pay the school $58 million over 10 years, industry sources say. Some of that money will go toward the production of events.
While that’s not Texas money — the Longhorns’ deal with ESPN for the Longhorn Network pays $300 million over 20 years — the Sooners will not face distribution battles that have been so frustrating for Texas fans…