CherryVale Mall, Rockford, IL: the surprising story of a 1973 mall that refused to fade

CherryVale Mall arrives at the crossroads

Rockford’s mall story started before CherryVale had a name. Meadow Mart opened as a strip center in 1954, and North Towne Center followed in 1956.

It was partially enclosed in 1961, and Colonial Village Center debuted in 1962 before its own partial enclosure in 1969.

By January 1972, work started on a 233-acre site where U.S. Route 20 meets Interstate 39 and Interstate 90, near Harrison Avenue and Perryville Road, in Cherry Valley. A fully enclosed, two-story mall rose there, developed by the Richard E Jacobs Group…

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