A philosophy has guided Mark Hendrix through a quarter century of programming radio in Greenville, SC: “You don’t have to be in a major market to do major-market things,” he said. “I’m proud to say we have major market-sounding brands and talent here.”
That conviction has shaped everything about how Hendrix operates. As the longtime market leader overseeing Audacy’s Greenville cluster, a portfolio that includes 98.9 WORD (WYRD), B93.7 (WFBC), 93.3 The Planet (WTPT), Big Buck Country 101.1 (WROQ), 1330 Upstate Red (WORD-AM), The Block (WFBC-HD2), and 97.7 The Fan, he has built something that punches well above its weight class.
Hendrix came up through the ranks at a rock station he grew up listening to, 95 KGGO in Des Moines, IA, before landing the Program Director chair. When Barnstable offered him a programming role at 93.3 FM The Planet in Greenville in 2000, he made the move east. Entercom eventually purchased the cluster, and Hendrix grew with it through every transition, including the evolution into Audacy. This July marks 25 years in the market…