Wendy’s: “Project Fresh” Impacts Central Arkansas
Wendy’s is entering a critical phase of its “Project Fresh” initiative, which involves closing between 298 and 358 restaurants nationwide in the first half of 2026. With nearly 100 locations across Arkansas, the state is feeling the impact of this “mid-single-digit” reduction in the brand’s footprint.
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- Target Locations: The closures focus on “consistently underperforming” units, particularly older storefronts that do not support the brand’s new digital-first “Global Next Gen” design.
- Regional Focus: While specific addresses are being updated on the company’s official website, industry…