The next time you step into a Sioux Falls McDonald’s to grab a quick bite, you might notice something besides the smell of fries in the air, a renewed effort to make you a little more… McHappier!
The Golden Arches are leaning hard into value right now, and it’s not just a catchy slogan. McDonald’s recently adjusted prices on several combo meals in an effort to lure folks back through those familiar glass doors. And judging by the numbers, Sioux Falls isn’t the only place loving it!
According to Dakota News Now, data from FactSet shows McDonald’s sales jumped 5.7% between October and December. Wall Street analysts were only expecting a 3.9% bump, which means the burger giant outperformed predictions, kind of like ordering a small fry and finding they accidentally gave you a medium.
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A big driver behind the boost? Extra Value Meal promotions, which proved that Americans still love a bargain almost as much as they love dipping fries in sauces. Marketing schemes also played a role. The return of the classic Monopoly game in October and a Grinch-themed meal in December helped create buzz, and reportedly moved 50 million pairs of Grinch socks in just the first few days. That’s a whole lot of fuzzy green feet.
So what’s next on the menu?
McDonald’s plans to roll out new food items and expand its McCafé lineup with energy drinks, iced coffees, and fruity refreshers later this year. Translation: more options for Sioux Falls folks who need a caffeine boost before work, after work, or during that dreaded mid-afternoon slump…