ELKHORN, Neb. (KMTV) — Elkhorn’s Coco and Charlie’s Boutique closes Feb. 25 after 5 years. Owner says rising costs, social media pressure and big box competition pushed her to make the difficult decision.
- Jen Holmquist opened the children’s clothing store in 2020, naming it after her daughters Chloe and Charlotte.
- Nebraska’s small retail businesses have dropped about 4% since 2023.
- For Holmquist, the closure brings mixed emotions. She’s excited to spend more time with her children but will miss the community connections her shop fostered.
BROADCAST TRANSCRIPT:
After five years of serving the Elkhorn community, Jen Holmquist is closing the doors of Coco and Charlie’s Boutique for the final time on February 25.
Holmquist opened the children’s clothing store in 2020, naming it after her daughters Chloe and Charlotte. What started as a dream to own her own shop became a place where she built lasting relationships with customers and helped children find their personal style…