BATTLE CREEK, Mich. – Kellogg’s Frosted Flakes has always believed in bringing out the GR-R-REAT in everyone, and Tony the Tiger has been in teens’ corners for generations as a true “Day One”—turning breakfast into a pep talk to help them unlock their potential.
In a new culture collaboration, Kellogg’s Frosted Flakes aims to inspire today’s teens to flex their inner tiger by partnering with long-time Kellogg’s Frosted Flakes fan and critically acclaimed Hip Hop artist J.I.D to reimagine the iconic ’90s jingle into a cultural hype anthem titled “HEY TONY!” The new song launch is paired with limited-edition Kellogg’s Frosted Flakes, Tony the Tiger and J.I.D “Day Ones” merchandise and a Kellogg’s Frosted Flakes “Day Ones” cereal box—featuring J.I.D on the front of his favorite cereal, specially illustrated just for this collectible drop.
“Kellogg’s Frosted Flakes and Tony the Tiger were a real staple in our house growing up. It was just part of the routine,” J.I.D said. “So, reimagining the iconic ‘Hey Tony’ jingle felt like a no-brainer. I still remember catching the commercials as a kid, and that nostalgia is real—but this is also a chance to bring that energy forward and help hype up the next generation with a soundtrack that motivates them to show up, stay focused, and unlock their potential.”
A Cultural Hype Anthem to Inspire the Next Generation of Teens…