Midtown Fred Meyer Wins 2025 Alaska Grown $5 Store Challenge

The refurbished entrance of the Northern Lights Boulevard store, which was a Valu-Mart before Fred Meyer arrived in Alaska in 1975.

The state’s prize for promoting Alaska Grown produce returns to a major retailer. Fred Meyer is the winner of the 2025 Golden Carrot award in recognition of its marketing efforts, support, and success during the 9th annual “Alaska Grown $5 Challenge” campaign.

The Oregon-based arm of the Kroger supermarket chain has won the Golden Carrot twice before, honoring the Palmer location in 2019 and 2020. For 2025, however, the prize comes to Midtown Anchorage, site of Fred Meyer’s flagship store on Northern Lights Boulevard…

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