EQU Lifestyle Boutique, a beloved name within the equestrian community, is officially stepping into a new chapter. Following the passing of founder Monica Ward, the brand has been acquired by former EQU team member Juan Pablo Jiménez, who is leading the thoughtful revival of the boutique with a deep respect for its roots and a clear vision for its future.
Long regarded as a trusted destination for premium equestrian apparel and essentials, EQU Lifestyle Boutique has always stood for more than retail. It has represented community, quality and a true understanding of the equestrian world. Under Jiménez’s leadership, EQU is focused on restoring the brand to its former prominence while strengthening its digital presence and expanding its reach beyond Wellington.
As part of this relaunch, EQU has introduced a newly elevated online shopping experience, developed in collaboration with NewStyle Digital, designed to reflect the same standards that customers expect in-store. The updated platform allows EQU to better serve riders nationwide while preserving the brand’s authentic, service-driven approach…