UT advertising and public relations students are the first to get experience using the third largest news distribution service in the world, Access Newswire, in the classroom.
The service allows for public relations professionals to share material with the media. Tombras School of Advertising and Public Relations assistant professor of practice Joe Stabb goes into more detail about the software.
“It’s one of many different news wire services that exist,” Stabb said. “And it is a tool that many of us in the professional world use for sending media pitches, sending press releases, coordinating our online newsroom environments and doing media monitoring.”…