With Insomnia Cookies announcing plans to open its first Lafayette location downtown, many commenters questioned how local bakeries would respond to the arrival of another national brand.
Caroline Merryman, owner of Caroline’s Cookies, addressed the news head-on in a Facebook video simply captioned “my thoughts on insomnia cookies coming to Lafayette.”
In the video, Merryman reflected on her early days after opening her storefront in 2021, when she learned that Crumbl Cookies would be opening nearby…