KALAMAZOO, MI — A colorful new “K” logo brightens the Kalamazoo Mall and other major downtown streets on flags, signs and the sides of trash cans.
City officials hope to shape the downtown Kalamazoo experience with updated signage.
A new pink and green logo and its colorful backdrop represent the city on social media. Offline, the Downtown Ambassador truck is also decked out in a multicolor wrap.
The rebrand went up on Feb. 9, said Downtown Coordinator Meghan Behymer.
“This brand is about expressing the energy that’s already here: the students, builders and boundary-breakers, the artists, entrepreneurs and neighbors shaping downtown every day,” per the post…