GREEN BAY (NBC 26) — The future of the Broadway District took center stage today as community leaders, neighbors, and business owners gathered for On Broadway’s annual State of the Broadway District event at Gather.
A packed room and a large virtual audience heard updates on transformative projects, bold development plans, and a vision that organizers say will shape the district — located on the west side of the Fox River in downtown Green Bay — for years to come.
Looking Back: Momentum in 2025
On Broadway’s Board President Linda Bova and the staff reflected on the organization’s milestone 30th year. According to the Wisconsin Economic Development Corp., 2025 brought 725,000 individuals and 2.6 million total trips to the Broadway District. Visitors spent an average of 92 minutes in the area, with 44% arriving from home.
President and CEO Brian Johnson said this annual event is a reminder of “what can be accomplished when businesses, residents, and community partners work together with a shared vision.”
Major Projects in Motion
Green Bay Public Market: First announced in 2022, the long-awaited Public Market has faced rising construction costs — now $4 million over budget — and multiple timeline shifts, with the target opening date currently set for 2027. Fundraising efforts are underway to close the gap, and organizers hope to accelerate progress…