Lovely’s Take Home Chef meal service leans on Madison-area farms

Matt Lovely made his reputation as a soup guy. For four years in the early 2000s, he had two locations of Simply Soup Co. and was known for his repertoire of over 200 soups.

The restaurants were short-lived but some locals loved them. One Cap Times reporter wrote the soups were “like finely tuned Cadillacs … plenty of flavor and great texture.”

At the time, Lovely said he wanted to make soups that didn’t just feel like throwing “scraps” into a pot with water and wishing for the best. He wanted people to have well-crafted soups on the ready…

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