The unified Love’s Rewards program offers more points and perks to both professional and casual drivers.
OKLAHOMA CITY — Love’s Travel Stops is launching a significantly enhanced Love’s Rewards loyalty program that will expand value for all drivers on both fuel and in-store purchases across the travel center operator’s network.
The unified program, which centralizes rewards access through the recently updated Love’s mobile app, expands points earning to both professional and casual drivers, building on the success of Love’s long-running loyalty offering and strengthening its position as the destination of choice while on the road, the company said.
To celebrate the updated program’s launch, starting March 1, all Love’s Rewards members will receive 100 bonus points on their first in-store scan. This promotion will remain available through Sept. 30. Members can redeem any program points earned just like cash on future purchases…