Brooke McNicholas wears many titles: mom, wife, coach, athlete and veteran. But her latest pursuit adds another: contestant in the Ms. Health & Fitness competition.
The national contest, Ms. Health & Fitness, features fitness professionals, athletes and influencers competing for a chance to appear on the cover of a fitness magazine and win a $20,000 grand prize. For McNicholas, the competition is about far more than a title.
“Strength changes lives, and I live that mission,” she said.
Journey from military to athletics
McNicholas, originally from Northwest Indiana, now calls Clarksville home due to her husband’s military service. A 13-year veteran, she has served as an officer in both the Military Police and Civil Affairs branches through the National Guard and Army Reserves. She is also an active-duty Special Operations spouse, balancing family life with entrepreneurship and community leadership.
Her journey into health and performance began long before her military career. As a multi-sport athlete, McNicholas learned discipline, teamwork and the value of structured training. Those early lessons deepened during her Army service, where resilience, leadership and perseverance became foundational traits…