Madison-based grocery store seeing increase in customers opting for more protein on shopping lists

MADISON, Wis. — With protein now at the top of the newly released food pyramid, a local Wisconsin grocery store said it is seeing more customers interested in filling their carts with different types of protein to start 2026.

In 2025, data from Cargill, a Minnesota-based food corporation, shows that the demand for protein is up.

What You Need To Know

  • In 2025, data from Cargill, a Minnesota-based food corporation, shows that the demand for protein is up
  • With more people reaching for protein-packed snacks and meals, Willy Street said it has seen a big increase in customers adding those types of items, particularly cottage cheese, to their shopping carts
  • While protein is popular, it comes at a time when beef prices are at an all-time high
  • The trend of increasing protein is something naturopathic doctor Katy Wallace of Human Nature said has been around for years

It shows 61% of consumers in the U.S. are increasing their protein intake…

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