What if supporting your HBCU was as simple as downloading an app and winning your school $25,000?
That’s the question driving the new “March Change for Change” Competition, launched by HBCU Change in partnership with Asbury Automotive Group. From March 1st through March 31st, Alabama State University, Florida A&M University, and Delaware State University are competing for $25,000 in unrestricted funding through a month-long digital engagement challenge.
The winning institution will be determined by the number of “New Connected Changemakers” each school secures through its dedicated HBCU Change Round-Up App. Students, alumni, and supporters can download their school’s branded app — ASU Change, FAMU Change, or DSU Change — connect a funding source, and become officially “Connected.” The school with the highest verified number of new connected users by March 31 at 11:59 p.m. EST will receive the $25,000 prize.
If two schools are tied, the winner will be determined by the total number of $5 donations triggered during the competition period. A public-facing scoreboard will track each school’s progress throughout the month…