A new prototype has been unveiled for the deli franchise.
GoTo Foods announced that one of its brands is returning to its roots.
Deli franchise Schlotzsky’s is returning to its brand name of “Schlotzsky’s Deli.” According to GoTo Foods, a 2025 guest survey revealed that two-thirds of respondents refer to the restaurant brand as a deli.
“By intentionally bringing ‘Deli’ back front and center, the brand is restoring clarity and celebrating its authenticity. The rebrand is intended to help customers more easily understand what Schlotzsky’s Deli offers and why it’s distinct, rooted in what they already know and love,” GoTo Foods said.
“For more than 55 years, Schlotzsky’s has built a fiercely loyal following by being unapologetically bold, abundant and unmistakably itself,” said Donna Varner, chief brand officer of Schlotzsky’s Deli. “This evolution makes something clear that’s been true all along: we’re a deli that fuels real life, not just a lunch break. It’s the same fun name, serious sandwiches and over-the-top flavor people have loved for decades.”…