Heim Barbecue started with a few simple dinners hosted by Travis and Emma Heim.
Before opening the Mockingbird Lane location, the young couple would gather friends and family to sample recipes made on a homemade smoker from the family farm in Marshall, Texas. Soon, Travis’s self-proclaimed barbecue “obsession” earned a following too big for the backyard, and a lease on a little food truck in Fort Worth was signed in 2015.
Eleven years later, Heim Barbecue’s “farm-to-smoker” menu is available at three North Texas locations, including the one near Dallas Love Field. In addition, the company connects with fans across the continent on the popular food shipping site Goldbelly.
Heim’s signature dishes, such as smoked prime brisket ($17), bacon burnt ends ($8) and giant “Beast Ribs” ($40) have earned accolades across the state and around the country. Meats are each seasoned with a secret blend of spices. The restaurant recently nabbed a coveted spot on Texas Monthly’s list of the Top 50 BBQ Joints.
As of March 1, longtime local food industry executive Jeff Meinecke, who had stints at Omni Dallas Hotel and Duke’s Original Roadhouse, will take the lead at Heim Barbecue’s Dallas outpost. His new role as operating partner combines elements of franchisee, friend and fan…