Additional Coverage:
- McDonald’s CEO’s small bite of the new ‘Big Arch’ shows the risk of going direct to the public. I say keep at it, Chris! (businessinsider.com)
McDonald’s CEO’s “Big Arch” Burger Review Goes Viral – We Tried It Too!
McDonald’s CEO Chris Kempczinski has found himself in the internet’s spotlight recently, and it’s all thanks to a rather dainty bite of the new “Big Arch” burger. His social media video, intended to connect directly with the public, has instead sparked a wave of online commentary and even some playful mockery. But local journalists are here to tell you, don’t knock it ’til you’ve tried it!
Kempczinski, known for his soft-spoken life and business tips shared on Instagram, has been a curious fascination for some observers. His approach to social media, dubbed “going direct,” aims to bypass traditional media and deliver messages straight to consumers – a strategy famously employed by figures like Elon Musk. However, his recent “Big Arch” taste test proved that this direct approach can sometimes hit a snag.
The video, showing Kempczinski taking what many perceived as an incredibly small bite of the new burger, quickly went viral. Critics were quick to point out his seemingly stiff demeanor, the “product” reference for the burger, and his trim physique, which some found incongruous with the CEO of a fast-food giant. McDonald’s itself even leaned into the online humor, tweeting about his “product” comment.
Despite the online chatter, some are coming to Kempczinski’s defense. The CEO, a Harvard MBA with a background in major corporations, is known for his disciplined and organized approach, attributes that might seem at odds with the indulgent image of McDonald’s. It’s speculated that his social media presence might actually be aimed more at McDonald’s vast workforce and franchise owners, offering advice and insights that resonate more with a professional audience than with the average burger consumer.
But what about the burger itself? We decided to put the “Big Arch” to the test, just like Mr.
Kempczinski. And the verdict?
It’s good! The crunchy onions are a definite highlight, giving it a unique edge.
While the CEO’s delivery might not have convinced everyone of his ravenous appetite for the double-patty burger (which, let’s be honest, packs a punch with its 1,020 calories and significant sodium content), we can confirm the taste lives up to the hype.
So, while Chris Kempczinski’s social media foray into burger reviewing might have been a bit of a bumpy ride, one thing’s for sure: it’s got people talking, and more importantly, trying the “Big Arch.” And for that, we say, keep posting, Chris!