After more than a decade of cultivating a fervent following for her exuberant wines through pop-ups and events, winemaker Martha Stoumen finally has a tasting room to call her own.
A darling of the natural wine space, Stoumen opened her new tasting room last fall in downtown Healdsburg. It’s an intimate location that’s open late and ready to lure in both longtime fans and new customers.
For the Sebastopol native, a tasting room was a dream that seemed out of reach, but that changed last summer when Stoumen joined The Overshine Collective, a sextet of wine brands led by founding partner and investor David Drummond.
“I’m really excited to have this huge container for creativity,” says Stoumen, who calls the work to refurbish the space, previously home to other tasting rooms, a “home-grown effort” that included input from team members Alyssa Julian, who worked on design, and hospitality manager Michael Richardson, doing much of the buildout. Stoumen’s parents pitched in, too…