Juice it Up! is known for its açai bowls and handcrafted smoothies. The brand is currently undergoing an expansion that will enlarge its footprint in the Greater Houston area. According to a press release posted on QSR Magazine, the brand has developed a new multi-unit development agreement with Palate Pros, LLC, and is ramping up to open locations in Houston and Katy.
The multi-unit, multi-brand group is led by longtime Juice It Up! franchisee Cem Yorulmaz, who has operated successful Juice It Up! locations in California for more than 15 years. What Now Houston reached out to Yorulmaz, but did not hear back by the time of this publication.
Yorulmaz is teaming up with Katy resident and real estate enthusiast Gulendam Ece Hurmeydan to bring the openings to fruition…