LAKE FOREST, Calif.–(BUSINESS WIRE)–Mar 4, 2026–
Del Taco, the nation’s second-largest Mexican quick service restaurant* is ushering in a new era with the launch of Project Sunrise, a transformational framework that will strengthen brand performance, embrace innovation and, most importantly, reconnect Del Taco to its passionate guests. Project Sunrise establishes a clear 18-month roadmap to reinforce the foundation of the business while reigniting innovation and guest engagement. The initiative prioritizes consistency and quality across core menu favorites and beverages, introduces bold yet operationally executable innovation to drive trial and excitement and unlocks incremental growth through smarter check-building platforms, catering expansion and a more impactful loyalty strategy. Project Sunrise follows months of executive planning and alignment across marketing, R&D, operations, and sourcing, ensuring clear ownership of menu strategy, innovation cadence and performance accountability as the brand moves forward with renewed focus.
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