The reign of Wal-Mart as the brand most commonly associated with the state of Arkansas appears to be over following an aggressive financial move by Arkansas athletics director Hunter Yurachek and Razorback Athletics.
After decades of the organization being the first word out of anyone’s mouth right before the name Jerry Jones and JB Hunt, a new name has taken over as the image of the state as Arkansas reportedly joins LSU as the first two Power Four programs to take advantage of the ability to use advertising physically on athletes to generate significant piles of NIL cash with a historic agreement with Tyson Foods of Springdale.
The company and its famed “Chicken Man,” John Tyson, first made a splash by prominently playing a role in landing basketball coach John Calipari. Then, in tandem with launching Razorback shaped chicken nuggets,, Tyson became a key figure in the NIL effort for basketball that came with some of the more unique seating arrangements in the sport for the Tyson family practically on the team bench…