Toastique, the fast-casual toast and juice café that briefly went dark in northwest El Paso, is gearing up for a comeback later this month under new local ownership. The Cimarron Plaza spot is set to reopen with its health-forward lineup and a few opening-day perks for the early birds, after a pause while the previous operator stepped back to focus on his health.
Opening day deals and hours
According to a press release distributed via EINPresswire, the Cimarron Plaza café will reopen on Saturday, March 21, with a sizable thank-you for the first wave of customers. The first 100 people through the door on opening day, from 8 a.m. to 5 p.m., will each get $50 in Toastique rewards to use on a later visit. The release notes that the rewards program does require a minimum future purchase.
Once the ribbon is cut, the store is slated to operate daily from 7 a.m. to 5 p.m. The press release also tees up a run of opening-week specials planned for the following week, giving regulars and curious first-timers more than one reason to swing by.
New owners and the handoff
Local operators Joey and Laura Alcantar, along with their son John, are stepping in as franchisees and will run the El Paso location, according to KTSM 9 News. The family says Toastique meshes with their background in health and wellness, and they intend to keep the focus on fresh, nutrient-forward fare that defined the café’s first run.
The handoff follows the prior operator’s decision to step away for health reasons, a move that temporarily sidelined the concept in Cimarron Plaza before the Alcantar family picked it up.
Where it sits
The café is set to reopen at 7470 Cimarron Plaza, Building 14, Suite 100, the address listed on Toastique’s official El Paso location page, which notes that the shop had been temporarily closed earlier this year. For current hours, contact details and any updated reopening info, check the store’s page on Toastique.com.
Local context: restaurants still in flux
Toastique’s return comes as the broader El Paso dining scene continues to shuffle. Several smaller eateries have shut their doors in recent months, reflecting ongoing pressure on local operators. Recent coverage tracking those struggles, including a rundown of closures and customer declines in the Borderland, was highlighted by KVIA…