March 05, 2026 // Franchising.com // GAINESVILLE, GA – TruBlue Home Service Ally has announced the opening of a new location in Gainesville. Recognizing the increasing need for senior home services that support aging in place, TruBlue is emerging as a leader in the booming handyman and senior home modifications industries. Entrepreneurs are increasingly recognizing the strength of the brand’s innovative business model, low startup costs and simplified operations.
One of those entrepreneurs is Craig Lutz—the franchise owner and local resident behind this upcoming TruBlue location in Gainesville.
Raised as a military brat, Lutz bounced around a lot before honoring the family tradition to enlist. He served in the Air Force during the Gulf War era, providing the foundation for him to earn two business degrees and forge a career in the private sector. Despite undeniable career success, he felt called to serve his community more directly through local government. In his decade of local politics, including four years as a Hall County Commissioner, Lutz has done far more than hold office; he’s actively built support systems for veterans in need…