Changes are on the way to several Starbucks locations nationwide but they’re not about what you taste, but rather what you see when you step inside for a visit.
The proposed updates are part of the company’s ‘Back to Starbucks’ strategy, which is an attempt to restore the brand’s image as a ‘third place’ between home and work by returning to its roots and creating a more personalized, welcoming coffeehouse experience.
According to a company press release, Starbucks is introducing new lounge chairs and redesigned ceramic mugs to encourage customers to spend more time inside its stores…