Sun Broadcasting continues its revamp of the stations it recently acquired from Beasley Media Group in Fort Myers as it launches a new on-air lineup at Classic Rock “96 K-Rock” WRKX-FM Bonita Springs.
Anthony ‘Roach’ Proffitt returns to the company to serve as APD/MD/midday host. Roach previously worked in the market as APD of Beasley Alternative “99X” WJBX from 2005-2010 and later worked at Sun as Program Director of Rock “93X” WXNX and later as APD/MD/midday host at “Rock 103.3” W277AP/WHEL-HD2 from 2022 until its demise in May 2024. Before arriving in Fort Myers, Proffitt worked at WPUP Athens GA, WKSM Fort Walton Beach, and programmed WNFZ Knoxville.
Former midday host Marija Puidak will move to afternoons in addition to continuing to co-host mornings at CHR “B103.9” WXKB. Marija has been with WRXK since joining the station as a weekend host in November 2020 and then rose to Programming Coordinator and midday host in May 2021. She originally came to the market in 2019 to host mornings at “93X” WXNX after stints in Kenosha WI and Fargo ND…