Vera Earl Ranch produces high-quality beef while protecting environment in Sonoita

TUCSON, Ariz. (13 News) – Cattle ranching is a historical cornerstone of Arizona’s economy and culture, dating back more than 300 years.

These days, it’s a billion-dollar industry.

But ranchers are facing modern-day challenges, like drought, rising costs of beef, and more. That’s forcing the old way of doing things to adapt to the 21st century…

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