New national campaign celebrates Bethlehem as a year round destination
- USA Today nominated Bethlehem’s Main Street as the best in America
- Vote daily through April 6 at votemainstreetbethlehem.com
- A new “Our Star Shines All Year Round” campaign will support Bethlehem tourism
Bethlehem, PA (March 9, 2026) – Downtown Bethlehem business owners are celebrating their Main Street’s second USA Today nomination as one of America’s Best Main Streets. USA Today made the announcement at noon on Monday. Main Street’s newest business owner, Brianna Lasko of Lovely by Brianna, cast the first vote. She said, “Bethlehem is the best, no doubt about that. Our town won last year and with community support, we know we can win again.” The public can vote daily through April 6 at votemainstreetbethlehem.com.
A new marketing initiative will support the Best Main Street Campaign
Just before the USA Today announcement, Kelly Ronalds, the General Manager at Historic Hotel Bethlehem, Main Street’s cornerstone property, announced the hotel’s marketing team created a new national promotional campaign that will benefit the entire city. She said, “While Bethlehem is well-known as ‘The Christmas City,’ we want the world to know that Historic Bethlehem has wonderful experiences to unwrap all year long.” Potential visitors will see the slogan “Our Star Shines All Year Round” along with the official Visit Historic Bethlehem logo in digital and print marketing…