Wisconsin has “shopped the Pig” since the late 1940s – but which Pig?
Founded in 1916 in Tennessee, Piggly Wiggly has a particularly strong presence in Wisconsin. It operates more than 85 grocery stores in the state, second only to Alabama.
But the company’s franchise structure allowed a pair of individual store owners in southeast Wisconsin to develop their own operations under the Piggly Wiggly brand…