Some people chase waterfalls, but smart New Jerseyans chase crumb cake, and the trail leads straight to B&W Bakery in Hackensack.
This unassuming storefront on a busy Hackensack street doesn’t need flashy marketing or Instagram-worthy neon signs to draw crowds.
What it has is something far more powerful: generations of loyal customers who know that the crumb cake here isn’t just good, it’s the kind of good that makes you understand why people get emotional about baked goods.
You know you’re approaching something special when you see the line of people waiting patiently outside, even on a random Tuesday morning…