The nationwide boycott against Target over its diversity, equity, and inclusion policies has ended after more than a year, according to a metro Atlanta pastor.
What began in early 2025 as a 40‑day fast from shopping at Target led by pastor Jamal Bryant of New Birth Missionary Baptist Church later grew into a broader nationwide boycott over the retailer’s rollback of DEI commitments.
Bryant says Target has now largely met the demands that drove the boycott, including progress toward a $2 billion commitment and renewed efforts to support Black‑owned businesses and historically Black colleges and universities…