In a small town like Gustine, businesses often become more than storefronts. They become meeting places, conversation starters, and part of the community’s rhythm. That is exactly what WhichCraft Taproom has grown into since opening its doors. For co-owner Joe Garcia, the taproom began with a simple idea that slowly turned into a reality.
“WhichCraft Taproom started with an idea,” Garcia explained. “The more it was talked about, the bigger the realization it could be done sank in.” What started as casual conversations eventually turned into serious planning. Choosing Gustine was never an afterthought. “We picked Gustine because we like the small-town vibes. If bigger cities could have a craft beer taproom, why couldn’t we?”
The taproom’s playful name also has a story. “It started with some jokes and some word play,” Garcia said. “Then, boom. WhichCraft.” The humor stuck, but the vision behind the business was grounded in something meaningful. Garcia and his partners had spent time visiting breweries elsewhere, enjoying not only the drinks but the environment they created. “We would visit various breweries and enjoy the atmosphere and overall experience,” he said. “Then thought, why not bring those experiences to a place of our own, where we could be the ones creating that experience for others in our own way.”…