K-Beauty boom: Korean skincare sales surge as ‘glass skin’ trend takes over social media

TAMPA, Fla. — Korean beauty is having a major moment, and it’s way beyond a trend. The skincare craze is taking social media by storm with booming sales, seen right here in the Tampa Bay area.

At Korean Beauty Paradise in Tampa, General Manager Sophia Pak has a special title from her clients.

“My customers call me ‘the skin doctor,'” she said…

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