AUSTIN, Texas — South by Southwest (SXSW) officially begins this week, and this year, ushering in one of Austin’s biggest annual events will come with major changes.
City leaders said they’ve spent months preparing to welcome thousands of attendees as the festival debuts a reimagined layout across downtown.
For the first time in years, the Austin Convention Center will not serve as the festival’s central hub. The building has been demolished to make way for a new facility, prompting SXSW to rethink how and where events unfold…