While traditional beef hamburgers are arguably as American as apple pie, the veggie burger is also big business in the United States.
“The nationwide appetite for plant-based burgers is only growing, with the market share expected to reach $14.9 billion by 2027, notes Globe News Wire, and delivery apps like DoorDash and GrubHub reporting orders for veggie burgers increasing by 433% and 362%, respectively,” according to a 2025 Tasting Table article.
Although plant-based alternatives like Beyond Beef make up a large part of this growing market, there always will be an argument for a burger made of vegetables that tastes like vegetables…