A sign inside Frain Industries’ new showroom sums up the company’s unique model: “Zero missed opportunities – OEMs build it, Frain buys it, end users rent it, repeat.”
The 200,000-sq-ft showroom at Frain’s Carol Stream, Ill., facility physically embodies that model, housing over 2,000 packaging and processing equipment solutions from over 70 OEM partners. The company purchases this equipment new from OEMs, stocking its rental fleet for CPGs who need a quick turnaround installation.
“If an OEM’s customer is looking to have a piece of equipment built, it could take 10 to 12 months to build it new. We can get them up and running and producing in a matter of two weeks for packaging equipment. If it’s processing equipment, a lot of times we can turn that in 48 hours,” explains Mary Woodrick, brand ambassador at Frain.
Equipment all in one place
The showroom lines all this equipment up so it’s ready as needed, creating benefits for CPG customers, OEM partners, and Frain’s own operations. Central to that is the new level of organization it affords.
“We’ve never been able to organize equipment by OEM; we were scanning location markers and placing machinery wherever it would fit,” says Woodrick. “That was a big purpose of this showroom, to be able to showcase everything that we have from ADCO, and then everything that we have from Pattyn, and so on.”
Since all of Frain’s inventory of OEM equipment is organized in one place, it also acts as a de facto selling floor for the company’s OEM partners…