SPRINGFIELD, Mo. — Busch Light is casting deeper into fishing culture with a new collaboration with Bass Pro Shops, pairing limited-edition collector’s cans with a nationwide contest aimed at reeling in anglers and their best ideas.
The promotion marks Busch Light’s first partnership with Springfield-founded Bass Pro Shops. The special cans feature the retailer’s signature logo and a new bass fishing design created for the beer brand. They are being released in 42 states.
Busch Light is also launching “Bass Bank,” a contest that invites anglers to pitch inventions or ideas that could make time on the water easier, smarter or more fun…